Warner Music Group has announced the launch of WM Africa Francophone (WMAFR), a collaborative venture with Africori and WM France. The move is aimed at serving France and French-speaking sub-Saharan Africa.
This new initiative is jointly led by Marc-André Niang and Yoann Chapalain, who will help strengthen Warner’s presence in Francophone Africa’s growing music market.
The collaboration merges the A&R, digital, and marketing teams from Warner Music France, Africori, and WM France to streamline operations and support artist development in the region.
